Business 2 Community White Papers
Thought Leadership On Demand.
Smartphone adoption around the world is exploding. It’s changing the way businesses market and advertise. It’s now critical that you have a well-thought-out strategy for marketing to smartphone users. When people find your business on their smartphones, they would rather call you than fill out a web form. You should formulate strategies not only for […]
Businesses continue to invest more in content marketing. But with increased budgets comes increased scrutiny from executives. It’s no longer good enough to create engaging content, you have to be able to prove its ROI, and that requires the right data and analytics tools. This white paper provides tips for how marketers can prove to […]
Phone leads are often the most valuable to sales. But most marketers don’t know how they generate inbound calls – and conventional marketing automation tools can’t track phone leads. When you can’t track phone leads back to specific campaigns, you can’t take credit for the revenue they bring in. And you risk wasting budget renewing […]
Providing healthcare is a global, multi-level proposition that transcends single providers. The stakeholders in Cerner’s world are not only clinicians, hospitals, and medical device partners but another whole world of consultants, researchers, and industry experts. Cerner leverages Jive Social Business Software to address a number of their key social business imperatives, including accelerating innovation and […]
The future of business is connected business, and social software is a critical part of this connectivity. This IDC study addresses the management challenges and subsequent best practice outcomes that can be achieved through the integration of existing enterprise social network tools with other networks or enterprise applications. The discussion highlights common challenges and best practices that deliver business […]
Want to rein in support costs without sacrificing service quality and customer satisfaction? You can. New social business solutions eliminate the traditional service trade-offs, providing an optimal combination of assisted peer-to-peer support communities, call deflection, selective escalation and productivity-enhancing collaboration. The result? Reduced call volume and faster resolution times, happier customers and lower costs.
This eBook describes how to reach your customers and obtain quantifiable results for your marketing campaigns through a systematic, step-by-step approach to planning, monitoring and measuring the campaign using social media.
In this eBook find out from Nichole Kelly, Social Media Explorer’s CEO, how to measure ROI in terms of business metrics like leads and sales so you can convince decision-makers to increase support for social marketing
This eBook discusses what ROI NetBase customers are getting from their social media investments. Use this eBook to guide you in deciding the best way to make social work for your organization.
In the era of social media, social selling isn’t a revolution — it’s just common sense. Today’s highly informed buyers need salespeople who can provide relevant knowledge and help them tackle business challenges. Learn the social selling practices that will enable your reps to connect with prospects at the right time, with the right information, and close […]
As businesses embrace social media, related security breaches are on the rise. Corporate Twitter hackings. Rogue employees on the company Facebook account. Executives sharing confidential info on their personal accounts. These crises can be catastrophic for your brand. Find out how to avoid them.
The business impact of social media is undeniable. With organization-wide participation increasingly the norm, choosing social tools that meet the security, compliance and governance requirements of your organization is essential. Get the information you need to make an informed decision.